Thursday, March 11, 2010

Complaints....please

If you ever get bad service, bad products or are overall unhappy about your experience with any business, complain.

A reasonable complaint is like gold for any business, it shapes the business and gives it concrete directions on what needs to change or how individuals can better address each situation.

Compliments are always great, it lets all of us know that we are doing what needs to be done, but it doesn't really give much actual direction. If one out of 10 patients/customers says we are doing an amazing job, but 2 out of those 10 are unhappy, we will think everything is going great and continue along the same path.

So please, be reasonable, be respectful, please complain. Let us all know how we can better serve you, and give you the products you would like.

4 comments:

  1. Hi Erik,

    It's Norman in Spain. Thanks for your insight into US Optical terminology.

    I advise my UK/Spanish Optos to use a Customer Care Card all the time. At the bottom, it says "Is there anything we could do better? (Please be frank!)"

    It's very Old Skool as the cards need to be stored in a box like in Grandpa's day, but it works.

    In other words, you're dead right! - Norman. (AnEye4Profits.com)

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  2. Thank you norman, It is easy to put a high value on compliments, but in the long run those dont do much to help you improve.

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  3. I'd like to complain about the fact that I see a frames direct paid ad on this blog. Do you have an interest in this company? Framesdirect as a company is denigrating us as Opticians.

    How sad it is to see this Ad.

    ReplyDelete
  4. No i have no interest in frames direct in anyway.


    That is a lovely feature of Google.

    you will not find much stronger hatred of E, Lux, and company than from me.

    ReplyDelete